A Corporate vertical marketing system (VMS) is a type of marketing arrangement wherein a company controls multiple levels of production and distribution to ensure efficiency and a seamless flow of products or services to the end consumer.
Benefits of a Corporate Vertical Marketing System
1. Improved Supply Chain Management:
A corporate VMS streamlines the flow of products between different levels of the supply chain, ensuring optimal efficiency and reducing unnecessary costs or delays. This integrated approach allows for better coordination, inventory management, and faster delivery to consumers.
2. Increased Control and Flexibility:
By having control over different stages of production, … Read More